Visiting the Awin Meet Up

On March 16, 2023, our colleague Tobias Söllner visited Awin's Munich office at Sapporobogen for the Awin Meet Up on the topic of spring fever.

Two short, informative presentations were followed by a networking block that could be used both to make new contacts and to reactivate old contacts. Agencies, advertisers and publishers were invited to the meeting.

In the first presentation, Miriam Spieler and Nico Dapperheld from Awin gave a brief overview of how to clean up and structure your own partner program as efficiently as possible. On the publisher side, the focus was primarily on maintaining your own publisher description and specifying direct contact persons. It should be clearly visible which vertical you serve and who is responsible for new inquiries on the publisher side. On the advertiser side, the focus was mainly on checking the program description, conditions, advertising materials and tracking.

In addition to these helpful tips, Awin also announced a new feature for publishers: from now on, all advertiser invitations can be viewed and processed via the Activity Stream. Previously, this was only possible for the last 30 days.

Since the Meet Up was an opportunity for networking, a presentation on this topic could not be missing. Hanna Rückel from Brunswick, as a communications expert, provided insights into how good networking works. Using the FITTER model, she gave exemplary advice and impulses on how to structure a conversation optimally. This allowed participants to prepare well for the networking part.

After the two presentations, participants had the opportunity to meet new people and make contacts. Using a booking tool provided by Awin, appointments with attending people could be booked in advance, making it easy to start conversations quickly.

The event concluded with an open conversation round, where getting to know each other continued in a relaxed atmosphere with food, drinks and music.