Bounce Commerce generates 1.8 million euros in sales in the third quarter of 2021

Bounce Commerce, one of the leading providers of AI-based Bounce Management, generated more than 1.8 million euros in sales for its advertisers in the third quarter of 2021. A total of 21,400 sales were generated through the affiliate networks Awin, Adcell, Webgains and retailAds, as well as 473,294 visitors. This resulted in an average conversion rate of 4.5%.

Founder and Managing Director Torsten Zühlsdorff of Bounce Commerce: "Driven by Black Week and the Christmas business, we were able to provide our advertisers with another revenue boost in the third quarter and refer customers to them who might otherwise have bought from competitors. We are pleased that more and more advertisers recognize and use the benefits of AI-based product recommendations. Through our technology, we help our advertisers actively suggest product recommendations to their customers and thereby offer them a smart shopping experience."

Co-Founder Markus Kellermann: "We are convinced that artificial intelligence will sustainably change the advertising market. With our AI technology, we therefore want to offer e-commerce companies solutions that turn visitors into customers through intelligent buying incentives and create an individual shopping experience for the right target group."

The two founders are confident that growth will increase significantly again in 2022 and that Bounce Commerce will for the first time generate a double-digit million amount for its advertisers.

Artificial intelligence is one of the central topics of our time. No industry, department or decision-maker can avoid the possibilities of the technology. AI is also becoming increasingly established in e-commerce, because online marketing is no longer just an attempt to sell a product to a mass of people. In the future, it will be much more about building a deep understanding of people's needs through data and then reaching the customer at the right moment through individual customer engagement. The challenge is to understand and anticipate each individual customer's purchase process well enough to determine that moment.

The startup Bounce Commerce has specialized precisely in this with its AI-based technology and now offers 130 companies individual solutions for personalized customer engagement.

According to a DPD study from 2019, a total of 62% of customers have abandoned the purchase process sometimes (39%), often (16%) or very often (7%). Initial case studies show that with Bounce Commerce, up to 30% of visitors who would leave an online shop because they did not find the right product can be re-engaged with AI-based product recommendations, increasing conversions by up to 10%. In individual online shops, the share of new customers was even more than 50%.

This is made possible by AI technology, which uses machine learning based on CF-based recommendations, matrix factorization, nearest neighbor methods and association rules to continuously understand users better and recommend suitable products based on user behavior and neural networks.

In addition, attention maps of the recommendation pages are continuously created via eye tracking in order to further improve conversions and offer users the optimal shopping experience.

Fittkau & Maaß Consulting recently surveyed 120,000 internet users about their attitude toward personal product recommendations. 60.2% of respondents said they were neutral toward the topic and 15.4% were positive. For this reason, personalized product offers based on artificial intelligence should be represented everywhere in e-commerce in the future, because they are one of the most important e-commerce trends of the future. It is especially important to pay attention to the right applications, because outdated and unsuitable products are not well received by customers. Used correctly, however, product recommendations can lead to a personalized customer journey and thus contribute to an improved customer experience.

About Bounce Commerce GmbH

Bounce Commerce GmbH is a technology provider for AI-based Bounce Management, website optimization and customer retention. From the very beginning, the founders' goal was to offer a smart solution that enables shop operators to turn visitors into customers with intelligent buying incentives. To advise customers as effectively as possible, AI-based recommendation technology presents products according to search behavior and product preferences. The AI operates based on CF-based recommendations, matrix factorization, nearest neighbor methods and association rules. Through machine learning, the AI continuously learns to understand users better and recommends suitable products based on user behavior and neural networks.

More than 130 well-known retailers and manufacturers such as EMP, Palmers, Joliente, Designermode.com and Hempamed already trust Bounce Commerce's AI technology.